For a business to be successful, its product or service needs to be perceived and understood correctly by the customer. This means that the consumer must have an awareness of what the company provides and how it can be used. A prime example of this is New York City limousine services, which are renowned for providing luxury transportation for special occasions and events for a range of individual customers. They have often been used to provide vehicles for wedding, proms and to escort sight seeing visitors through their first visit to the city of New York.
However, it less well known that limousines are suited to meet other needs as well, and services are being tailored more and more to suit functional travel requirements. This is happening for two reasons. Firstly, the costs incurred through buying, owning and maintaining a fleet of limousines are huge, and in order to maintain a profit have had to increase their target market and types of service they provide. Secondly, these changes in the range of limousine services and their cost have left New York Cities yellow taxis seeming relatively cramped and expensive to many customers.
Consumers’ are now left with a choice. In previous circumstances, someone looking to secure a transport from a New York airport into the city would look to find a taxi vehicle. They then endure a time consuming journey in a cramped interior, battling traffic to get to their destination. They then hand over a fistful of dollars for the privilege, without really considering whether they have received value for money. Now, by travelling in an NYC limousine a customer may not be able to reduce the traffic, there are other features that do prove to be beneficial to their travel.
If a traveller is going to be held up in traffic, then at least in a limousine they can recline in comfort and luxury. Quite aside from the spacious interior and relaxing seats, there is also the unique novelty of enjoying a limousine riding experience. In addition to this, travelling in a limousine means that a larger party or group of travellers do not need to be separated, and be allowed to continue their journey together. Affordable limousines can be reserved that seat up to 10 passengers, ensuring that large parties not only get to sample the delights of New York City as one, but do so in outstanding comfort.
Even when considering cost, reserving a New York City Limousine is a preferable travelling option. As an example, a six seated limousine taking 6 passengers from JFK to the city would cost $150, working out as $25 per passenger. An equivalent taxi journey would require 2 taxis at approximately $65 each, meaning that each customer is required to pay just less than $22. A difference of just $3, and when also considering the additional comfort, space and level of service affiliated with limousine travel, it is clear where the best value lies.